Jeffrey Gitomer is publishing 20.5 elements of how to “have your best year ever.” So far, 12 have made it into print in our local business magazine. Two of them I especially like are Number Six “get rid of one time-waster” and Number Seven “read a 
book every two months.”
Jeffrey Gitomer’s element Number 10 is to “start branding yourself.”
Jeffrey Gitomer says, “My name is my brand. My company’s name is Buy Gitomer, and if you’ll notice, everything that I do has my name attached to it. It’s not The Little Red Book Of Selling, it’s Jeffrey Gitomer’s Little Red Book Of Selling. In anything that I do… you’ll see my name or my picture."
Jeffrey Gitomer continues, “Slowly build your brand. You do this by becoming known for something good, by being known as a person of value, and by becoming a resource to your customers, not merely a salesman.”
