As I said at the start, one of my three core philosophies is that, as Brian Tracy says, “the only reason to be in business is to create and keep customers.” Of course I’m not alone in this. It is foundational.
Here is a tip from Jeffrey Gitomer that he calls Keep Your Present Customers Loyal To You And Your Company. It is the 16th of his 20.5 elements to having your best year ever. Read all 20.5 of them today. Memorize them. Do them.
“In order to grow your business organically (the best, strongest and most economical way), you must first preserve the customers you have. You do this with on-time delivery, excellent service, giving value, and superior communication (not with lowest price). This will breed referrals and testimonials.”
To access Gitomer’s 20.5 Elements Of Having Your Best Year Ever, go to the Gitomer site. In the GitBits box, type “best year ever.” A free registration is required, but is well worth it.
