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Apr18
Laughter Is Good Business

It should have been a fun job. The company was small, with talented people and good products, but no one liked each other, everyone was suspicious and knew if anyone left early or came Fun Is Goodin late. Personal phone calls were met with scorn. One personal e-mail per week was the limit, and they kept track. It was foolish and defeating. Customers were never brought to the office. It wasn’t fun.

Mike Veeck and Pete Williams, authors of Fun Is Good: How To Create Joy & Passion In Your Workplace & Career, proclaim that this is not a good way to do business:

“The reason laughter is good business is that people want to deal with companies that are having fun. A fun company can articulate what makes their business different from the one down the street that provides the same service or product. They’re having fun and making their company fun to their customers in dozens of little ways.

“No matter what your business, take a look at what you do and who your customer base is, and find a way to promote and better serve customers through laughter and joy.”

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