Dislike of television commercials isn’t enough to preclude watching NCAA basketball tournaments. Big-event TV brings out companies and industries that don’t advertise as much at other times, like financial services companies, many of whom are struggling with image these days.
“… a lack of ethics permeates the financial 
services industry from the top down,” says Steven McCarty, director of the National Ethics Bureau. “Although the word ‘ethics’ gets tossed around freely, those doing the tossing often aren’t entirely clear what they mean by it.”
McCarty, in the April 2006 edition of Benefits Selling, offered a “formula for success” for members of the financial services industry. Brokers or not, what he says applies to us all.
“Ethics is simply the adherence to an upright moral code in both your personal life and your professional life,” says McCarty. He offers this “easy to remember” formula:
E = MC2
Ethics = Moral Code Personally Professionally
“Brokers who maintain ethics are recognized as business professionals that can be trusted,” McCarty says, “and now, more than ever, trust sells.”
