From Douglas Rushkoff, Get Back In The Box:
The language and logic of business are organized around
the survival instinct, even when survival is not in question. This is inefficient, unprofitable, and perhaps worst of all, depressing.
Instead of relentlessly pursuing survival even after our survival needs are met, we must learn how to do things because they fulfill us – because they are, in a word, fun. Fun is not a distraction from work or a drain on our revenue; it is the very source of both our inspiration and our value.
If we can switch our orientation to fun, and see it not as an anarchic threat that needs to be quelled but rather as the core motivator and source of meaning for all human thought and behavior beyond basic survival, we will enable ourselves to reach levels of success that were previously unimaginable.
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