« Bang Boards And Duck Soup For One | Main | Beat Procrastination: Start The Day With Your Toughest Task, And “Become One Of The Most Productive People Of Your Generation” »

May 4
A Genuine Sense Of Play Ignites Our Creativity, Eases Communication, Promotes Goodwill And Engenders Loyalty, Yet We Tend To Shun It

From Douglas Rushkoff, Get Back In The Box:

The language and logic of business are organized around'Fun is not a distraction from work or a drain on our revenue' the survival instinct, even when survival is not in question. This is inefficient, unprofitable, and perhaps worst of all, depressing.

Instead of relentlessly pursuing survival even after our survival needs are met, we must learn how to do things because they fulfill us – because they are, in a word, fun. Fun is not a distraction from work or a drain on our revenue; it is the very source of both our inspiration and our value.

If we can switch our orientation to fun, and see it not as an anarchic threat that needs to be quelled but rather as the core motivator and source of meaning for all human thought and behavior beyond basic survival, we will enable ourselves to reach levels of success that were previously unimaginable.

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« Bang Boards And Duck Soup For One | Main | Beat Procrastination: Start The Day With Your Toughest Task, And “Become One Of The Most Productive People Of Your Generation” »

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