A discussion about business ethics, character traits, integrity, and values

From Randy Pennington, author of Results Rule! Build a Culture that Blows the Competition Away.

The best leaders, organizations, and individual contributors live by a mantra that can be described in two words - Results Rule! It is in their DNA – Discipline, Nature, and Attitude. Results Rule! individuals and organizations have the discipline to stay focused and execute flawlessly. They have a nature of stewardship, service, and integrity that build partnerships. And, they have an attitude of accountability and passion for achieving results.

Marketplace heroes:

Tell themselves the truth and value candor and honesty.

Pursue the best over the easiest in every situation.

Leverage the power of partnerships both internally and externally. If your customers are not voluntarily promoting you to others, there is work to be done.

Focus the energy to make the main things the main thing. The best align their purpose, principles, goals, and processes to ensure they are delivering meaningful results.

Show the courage of accountability. Accountability and execution are more important than strategy.

Learn, grow, and improve every day. A failure to anticipate and adapt to changing expectations is a sure path to has-been status.

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Randy Pennington is author of Results Rule! Build a Culture that Blows the Competition Away from which this article is adapted. I found it in Jeffrey Gitomer Sales Caffeine, Issue 236, May 16, 2006.