From Erin Flynn, Wealth Manager, June 2006:
Podcasts allow busy professionals to time-shift their consumption of content. More importantly, [professionals] can share their insights with a select audience. For a low price, anyone can go to a vendor like audioblog.com and record podcasts.
The podcast can be an effective marketing tool for your business. A podcast is the easiest way to send a voicemail to a large number of customers. Podcasting is inexpensive to create and distribute, so you could create a podcast for a very small audience.
"If you have a computer," says Evo Terra, cofounder of Podiobooks.com, "you just need to buy a microphone. Tools to record and edit are available online. If you want to sound better than the free tools available, a simple investment of two hundred to three hundred dollars will get you to the level you need to sound nice."
If you have a newsletter or e-zine that talks about the product or service you offer, you could easily re-purpose that content into podcast form.
