From BusinessWeek Online:
Will accountants finally be known as the hipsters of the business world? Probably not, but thanks to Big Four accounting firm PricewaterhouseCoopers' recruiting web site, young CPAs can act their age. Interactive features, bright colors, stories from all types of recent hires, and youth-oriented lingo… dot the site.
The company's current campaign is ‘Your Life. You can bring it with you.’
"We are all individuals," says Christina Fitzpatrick, campus recruiting manager. "We all have diverse backgrounds and interests, and we all come to a place where we can bring them with us. [T]his next generation wants successful careers and to be professionally challenged, but they also want to have a life outside of work.
There are unique things PwC is doing. One of them is flexible Friday. From Memorial Day to Labor Day, if you can get your work done in a four-day period… you take Friday off.
