I've hired a marketing firm to help me boost readership, and I must say I'm impressed. Their idea is to rearrange, slightly, the focus of the site. Tell me if you like their idea.
Instead of "business ethics, character traits, integrity and values," the focus has shifted to:
Values. Integrity. Character. Ethics.
We'll call it "The VICE Site." I like the sound of that: it rhymes with nice. I don't know how popular VICE is these days. You don't hear about it much. As a keyword, I’m not sure how it will do, either, as I don't think there is very much VICE on the Internet, but I guess we'll see. I look forward to sharing more VICE with each of you soon.
