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Jul21
Turn The Competition Into Allies

From The Art of Driving Your Competition Crazy by Guy Kawasaki:

One way to get rid of your competition is to drive them out of business. I suppose this might be attractive to you, but a better way is to turn your competition into allies.

My favorite author of children's books is Tomie dePaola. My favorite dePaola book is The Knight and the Dragon. This is the story of a knight and a dragon who train to slay each other. They are smashingly unsuccessful at doing battle and eventually decide to go into business together. Using the dragon's firebreathing ability and the knight's salesmanship, they create the K & D Bar-B-Q.

For example, if a Home Depot opens up next to your hardware store, let it sell the gas barbecues, and you refill people's propane tanks.

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« You Wear Levis Because Mr. Strauss Failed | Main | Whatever You’re Ready For »

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