"Humor not only helps make the sale – it also helps build the relationship. Laughter is mutual approval, and mutual approval is at the fulcrum point of selling. If you can make them laugh, you can make them buy." Jeffrey Gitomer
We all look for reasons to smile, to laugh. As Jeffrey Gitomer often suggests, the safest humor is the kind that pokes fun at ourselves. He uses his lack of hair. Me, I’m 50 but I've been fully gray for many years. My standard joke during a presentation or in front of students used to go: "Be nice to me, I woke up this morning and found a gray hair." Which always got a laugh, because every hair is gray. One day at a local high school, however, I used that line and a kid at the back said, "I don't see how you found a gray one in with all those white ones." He earned the big laugh that day, we had a great class, and I've been using the story ever since.
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