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From Mercy Health Plans HealthMATTERS:

If you look closely, nature's pigments can yield clues to disease prevention. Experts believe [colorful plant chemicals, such as carotenoids and flavonoids] destroy disease-causing free radicals.

A group of researchers looked at how well some fruits, vegetables, and juices performed a the antioxidant task of destroying free radicals. The best performing vegetables were kale, spinach, red bell peppers and beets. Blueberries, strawberries and Concord grape juice came out on top in the fruit category. The flavonoids found in red, blue and purple pigments helped win this top rating.

Whatever your preference in color, texture or taste, the rainbow selection of fruits and vegetables offers big health benefits.